MDM for CRM - A Test Approach
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چکیده
conforming data is rejected -this data can be sent back to the source or used after analysis and relevant design changes. Records failing integrity constraints inside the MDM hub are also rejected. Conforming customer data is passed into the MDM store where they are de-duplicated and enriched by merging with trusted values from other source records for the same customer. A copy of data loaded and processed within MDM is saved in "RAW" tables, "CROSS REFERENCE" tables and "MERGE" tables for future trace backs.
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